How it works

Our product investment program is created specifically for ecommerce businesses and help fund the inventory and marketing to scale online businesses rapidly without asking for equity, interest or security. We only invest in online businesses where we truly believe that we will have a significant impact on their future sales and growth.

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The MXNEY process
A step by step guide to unlock capital tied in your inventory for rapid growth.

Apply & Cxnnect

Step 1

Apply & Cxnnect

Apply and share your analytics data and business information. We will evaluate your performance to date and fit with our investment product model through an in-depth data-driven analysis of your products performance, transaction history, product turnover rate, return on advertisement spend and expected future growth potential.

Step 2

Sell your inventory

If our analysis reveals a match based on your data, we will buy your inventory in full or part at your cost price to unlock the capital tied in your inventory.

Sell your inventory
Grow on your mxney

Step 3

Grow on your mxney

When we purchase your inventory, we unlock your capital so you can use the funds on digital advertisement, such as Facebook, Google, Instagram and more, to support the growth of your revenue and scale your sales.

Step 4

Pay as you sell

Pay MXNEY for each product on a piece-by-piece basis once you have sold a product from your webshop and received payment from your customer.

Pay as you sell

Step 5


Once your products have been sold, we will continue buying your new inventory and unlock your capital to keep increasing your growth and rapid scale.


Our focus at MXNEY is to boost online sales growth by providing funds for online businesses buy purchasing existing inventory and thus increasing liquidity to boost the business’ digital advertising to grow online revenue.

We currently only investment in online businesses with a physical product. If you business is not in this category, we do currently not have an investment program in place to support you. However, we are always happy to have an informal chat about how we can support you, so please do not hesitate to contact us.

Minimum eligibility criteria includes:

  • at least 3 months of consistent revenue history
  • using a recognized ecommerce shop system and google analytics
  • an average product margin of not less than 15%

MXNEY connects with your key ecommerce channels and platforms and based on our data-driven analysis, it is determined how much capital we can confidently invest in your inventory. Our minimums investments will be DKK 25.000 and maximum is solely based on the size of your current inventory and your transaction history

No. We do not provide a loan so no interest rate applies on the funds we provide. Our concept is based on buying your existing inventory and sell the products back piece by piece at cost price plus a fixed fee when you sell to your customers.

The fixed fee will not change and you will not pay any interest on top of this.